MAKING YOUR WEBSITE WORK FOR YOUR BUSINESS
NOT YOUR BUSINESS FOR YOUR WEBSITE

Site Structure

The underlying structure of your site can have a significant bearing on the site's search engine ranking, a site completely created in Flash or Frames can be totally transparent to a search engine spider and other structures will have a bearing on how the site ranks.

Flash and Frames

Without very special consideration from an SEO point of view, sites built in flash or frames will perform poorly in search engines, addressing these problems is one of the mainstays of our business, as we often get calls from people saying that they have spent thousands of pounds, dollars etc on the build of their site and are getting a zero return on investment from the site.

Fonts Displayed as Images

Another big No No which needs to be addressed in some sites is the technique of displaying all fonts as images to ensure the highest possible browser compatibility. We have a back to basics policy on these items, get the text on the site so that the search engine can see it.

Hidden Text and Links

Some people have heard tell that hiden text and links on a site can help in search engine ranking, this used to be true but nowadays hidden items can cause search ngine penalties for sites. These must be address with all possible haste to avoid future penalties and to recover from current penalties.

Site Structuring Benefits

A well structured site allows a search engine to navigate all the pages of the site and index all of the content. Our engineers will ensure that your site is navigable and indexable, this is the underlying root of the sites overall performance, after all it doesn't matter what we put on the page if it isn't seen by the search engines.