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Keyword Analysis

Keyword Analysis is one of the cornerstones of a good SEO campaign, the idea being to identify those words that are used by searchers in finding your products or services. There are some trends in how the web is used depending on the marketplace in which you operate, our experienced consultants use this information along with some of the techniques described below in order to identify the best keywords for your sites.

Identify Potential Keywords

There are many ways that potential keywords can be identified, these include such techniques as brainstorming, market research analysis and product definition. This is done to identify a pool of keywords that can be analysed, providing a basis for the keyword analysis work.

Identify Relative Keyword Usage

With the pool of keywords identified for the site analysis of the relative usage of the keywords is carried. This is done by using a variety of tools which allow our consultants to track SE searches, this real data gives us a picture of what a searcher will look for in your site.

Keyword Competitiveness

Once we have looked at the number of searches on particular keywords we then identify how competitive each search term is. We can optimise for any keyword but the cost will vary depending on how competitive the market place is, so we identify keywords that are suitable for your businesses budget in order to give you the best return on investment for your SEO campaign.

Keyword Conversions

Based on our experience we will also help identify those keywords and phrases that are likely to lead to conversion into sales for your business, unless you are using your website purely for branding purposes this can be a key factor in getting your website to provide a return on investment.
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